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Srikals Graphics Peaks Creativity with the Heidelberg Speedmaster CD 102


  • Completes 20 million impressions in one year on a 12-hour working day, on the Heidelberg Speedmaster CD 102.
  • Wins confidence of customers again with peak creativity and performance.
(from right) Mr. Kalyanasundaram of Srikals Graphics with Mr. Srinivasan and Mr. Balaji with the Heidelberg Speedmaster CD -102-5 colour press with coater
(from right) Mr. Kalyanasundaram of Srikals Graphics with Mr. Srinivasan and Mr. Balaji with the Heidelberg Speedmaster CD -102-5 colour press with coater.
Details Details
Chennai-based Srikals Graphics was established in 1990 by Mr. Kalyanasundaram. Formerly, an economist by studies and an advertising manager by profession, Kalyanasundaram had a strong interest in printing which he eventually pursued into the making of Srikals.

Having worked in leading advertising agencies like Rediffusion, Kalyan got an opportunity to foster his creativity. In 1998, he established his own creative unit. While he designed the jobs for the clients, the printing was out-sourced. Shortly thereafter, Kalyan decided to set up a printing unit in-house as well. With Rs 10.000 in hand and three employees to back-up, Kalyan installed a letterpress in Royapettah.

And then there was no looking back. They installed their first single-colour offset press during the same time and kept adding sheetfed offset presses of more capacities year after year. Srikals primarily catered to commercial print jobs and most of their jobs came from advertising agencies.

Gradually, packaging jobs started pouring in and Srikals identified a good opportunity in the packaging segment as well. In 2005, they installed a four-colour press specifically to address this segment. A significant portion of their packaging jobs came in from pharmaceutical companies.

In order to further strengthen their infrastructure for catering packaging jobs, they installed a Heidelberg Speedmaster CD 102 five-colour press with coater in 2007. Says Kalyan,"Since we were also concentrating on packaging jobs and the demands posed by clients were challenging, we opted for the Heidelberg Speedmaster CD 102 which provided us superior quality and cutting-edge technology. We are confident of handling a job of any complexity now. Many a times, jobs done by other printers which are rejected by clients come to us and we deliver the required quality."

He adds, "Heidelberg Speedmaster CD 102 - with the inline coater operates with a delivery of 15.000 sheets per hour with fully automatic digital controlled system - CP 2000. The makeready times are very short and press operations are user-friendly. Also, size is an added advantage especially with the pharmaceutical jobs. We have completed 18 million impressions in less than one year on a 12-hour working day, on this new press. Heidelberg Speedmaster CD 102 is an excellent value for money." says Mr. Kalyan. Srikals now exports print jobs to the U.S, European and African markets as well. Besides printing they make use of their in-house design unit very efficiently.

"My agency experience helps me a lot in understanding the brief from the customer. We understand their language of typography, colour and layout and provide them suggestions on the selection of the right kind of paper and printing which proves cost-effective for them.", says Kalyan, who supervises every single creative that goes out from the Design Studio.

He adds, "A customer can walk into our design studio with a scribble and we will take care of the rest. We are equipped with latest designing softwares, and have an individual client servicing division which operates just like an ad agency would."

Today, Srikals operates from Ekkattuthangal in Chennai with their own building spanning 60.000 square feet and is one of the prominent names in South India whose client portfolio includes major brands like Biocon, Citibank and Henkel, etc. Srikals even takes care of inventory and logistics for their customers' print job distribution.

With an employee strength of 200 people, the company has been growing at a steady rate of 15-20 percent annually. After the installation of the new Heidelberg Speedmaster CD 102, their annual growth rate has touched 25 percent. Srikals also has a full-fledged postpress department in place which contributes to enhanced productivity.

Commenting on Heidelberg, Kalyan expresses, "Heidelberg is not an equipment supplier but an advisor to us. They have guided and helped us grow like partners in business. We have known no other supplier who takes efforts to train our people. Our operators have visited the Print Media Academy in India and have upgraded their skills which has helped us to a great extent. Heidelberg takes training and service aspect very seriously with its customers and this is exactly what printers need. Heidelberg is worth the investment - whichever way you look at it".

A well-planned marketing department is taken care of by Srinivasan, elder son of Kalyan, who has completed his Engineering degree in Computer Sciences and holds an MBA from London. Srinivasan has also done courses from Heidelberg's Print Media Academy in Dubai.

Balaji, the younger son of Kalyan, takes care of the production department and works very closely with Srinivasan. "Implementation of an ERP system is in process to serve clients better and we are also in the process of procuring ISO certification. We will keep upgrading our infrastructure to deliver the best to our clients. Our customers' satisfaction will lie at the heart of everything that we will do" concludes Srinivasan.

For more information, please contact:
Namrta Dhar
National Marketing Manager
Heidelberg India Pvt. Ltd.
E-mail: namrta.dhar@heidelberg.com

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News Archive March 2009

03/23/2009 - Srikals Graphics Peaks Creativity

03/23/2009 - Multivista Global Strengthens Prepress and Postpress

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